Google launched Hangouts On Air this week, which is essentially an extension to Google+ group video chat that allows users to stream live to large audiences around the world.
The company has already used this for special broadcasts by David Beckham, the Muppets and President Obama. Moreover, it is training media companies like The New York Times and Wired to run their own broadcasts.
“This is a much more efficient and pervasive way to organize a conversation,” Hangouts product manager Nikhyl Singhal told AllThingsD. “Maybe I needed satellite trucks and switchboards for something like this in the past.”
To initiate, users simply flip the “enable Hangouts On Air” switch, and the video chat converts from private to public view — and not only for an audience of Google+ users. Hangouts On Air can be embedded into Web pages and even a YouTube channel.
Google will be leveraging YouTube’s methods for addressing copyrighted content, hate speech, illegal activity and pornography.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.