Harris Expects Mobile Use to Dramatically Increase During Super Bowl

By Rob Scott
February 3, 2012

Harris Interactive reports that nearly 60 percent of mobile users will be looking to their phones while they watch the Super Bowl this weekend.
Second screen usage is expected to increase, as 80 percent of those surveyed said they would use their mobile devices more than or as much as they did during last year’s game.
“The results suggest that the two-screen viewing phenomenon could undercut the multimillion TV campaigns advertisers are rolling out for the big game,” reports MediaPost.
“Per the survey, people who plan to use their phones during the game are twice as likely to do so during commercial breaks as opposed to game play.”
Pepsi, Subway, GoDaddy.com and Chevrolet will offer apps tailored to the game, including related content, social sharing, contests and more.
“Shazam has said that nearly a third of Super Bowl spots will allow viewers to unlock special content and offers during commercials by using the Shazam app,” adds the article.

No Comments Yet