Harvard Business Professor to Discuss “Blockbusters” at USC
By the Editorial Staff
October 14, 2013
October 14, 2013
Anita Elberse will discuss her first book, “Blockbusters” at USC on Thursday, October 24th at 7:30 pm. The presentation and book-signing reception will take place at Newman Recital Hall. Elberse’s research reveals why executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Additional details and registration are available online. ETC members/guests should choose the “Partner MBA ticket” when checking out, which is the same price that HBS Alumni members receive.
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