Dolby has introduced its next generation theatrical sound system called Atmos, which “gives the illusion of an infinite number of channels around and above you.”
Designed to achieve the highest level of sound quality that is not possible in the home, Atmos features according to Dolby include:
Integrates easily into existing audio postproduction workflows, supports up to 128 simultaneous and lossless audio streams, and allows for up to 64 discrete speaker feeds.
Atmos expands the creative palette with overhead speakers, adds side surrounds closer to the screen for improved transitions, and works across a wide array of speaker configurations and auditorium shapes and sizes.
Additionally, the system simplifies distribution with a single Digital Cinema Package (DCP) master, which can then be faithfully rendered at playback that is independent of channel count or speaker location.
Initially, Dolby is targeting Atmos for a select number of premium global locations in the United States, Europe, China, and Japan, with plans for a larger rollout in 2013.
The system will cost up to $10,000 and may cause theater owners to pause especially after spending to upgrade to digital cinema.
“Atmos, which can automatically adjust sounds to the number of speakers placed in a room, may test the fortitude of theater chains that since 2009 have spent about $70,000 per screen to upgrade to digital cinema, says Paul Dergarabedian, president of Hollywood.com’s box-office tracking division. – Bloomberg http://www.bloomberg.com/news/2012-04-23/dolby-bets-atmos-theater-sound-system-fills-theater-seats.html
Dennis KubaApril 23, 2012 at 02:30pm
The system will cost up to $10,000 and may cause theater owners to pause especially after spending to upgrade to digital cinema.
“Atmos, which can automatically adjust sounds to the number of speakers placed in a room, may test the fortitude of theater chains that since 2009 have spent about $70,000 per screen to upgrade to digital cinema, says Paul Dergarabedian, president of Hollywood.com’s box-office tracking division. – Bloomberg http://www.bloomberg.com/news/2012-04-23/dolby-bets-atmos-theater-sound-system-fills-theater-seats.html
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The system will cost up to $10,000 and may cause theater owners to pause especially after spending to upgrade to digital cinema.
“Atmos, which can automatically adjust sounds to the number of speakers placed in a room, may test the fortitude of theater chains that since 2009 have spent about $70,000 per screen to upgrade to digital cinema, says Paul Dergarabedian, president of Hollywood.com’s box-office tracking division. – Bloomberg
http://www.bloomberg.com/news/2012-04-23/dolby-bets-atmos-theater-sound-system-fills-theater-seats.html
The system will cost up to $10,000 and may cause theater owners to pause especially after spending to upgrade to digital cinema.
“Atmos, which can automatically adjust sounds to the number of speakers placed in a room, may test the fortitude of theater chains that since 2009 have spent about $70,000 per screen to upgrade to digital cinema, says Paul Dergarabedian, president of Hollywood.com’s box-office tracking division. – Bloomberg
http://www.bloomberg.com/news/2012-04-23/dolby-bets-atmos-theater-sound-system-fills-theater-seats.html
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