High-Def Television Advertising Sees 150 Percent Increase in Two Years

By Karla Robinson
August 13, 2012

From the second quarter of 2010 to the second quarter of 2012, high-definition advertising has risen 150 percent.
Additionally, more than 70 percent of all American homes have an HDTV set and 69 percent of all TV outlets are able to receive and air HD ads, according to a new report from video ad distribution and services provider Extreme Reach Inc.
Even so, HD advertisements still only account for 25 percent of all ads.
“Local broadcasters also continued lag in both viewer adoption and the rest of the U.S. industry, with only 53 percent of local stations being able to accept and air HD ads, much lower than local cable (74 percent), network broadcast (73 percent) and national cable (76 percent),” reports Broadcasting & Cable.
The “Q2 2012 HD Advertising Trends Report” found that political ads created a strong push for HD adoption and that cloud computing has significantly impacted the HD expansion.
“By taking advantage of advanced cloud-based solutions, advertisers have been able to leverage higher performance/lower cost workflows, and those efficiencies have helped fuel the rapid growth in HD advertising,” says Dan Brackett, chief technology officer of Extreme Reach.

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