New Location-Based App Highlight Launches in Time for SXSW

By Rob Scott
March 6, 2012

Digital Trends suggests location-based apps Foursquare and Gowalla are about to face some competition.
“There’s a new trend set to emerge at this year’s SXSW known as ‘ambient social networking.’ At the helm of this burgeoning trend is the budding two-person startup, Highlight, headed by founder and CEO, Paul Davison,” indicates the post.
Highlight’s goal is simply to connect users with similar interests by running silently behind-the-scenes.
“Rather than the check-ins feature that even Foursquare founder, Dennis Crowley, has admitted was losing steam, ambient social networking applications will only notify users with a pop-up notification when another user of the same application approaches your immediate vicinity,” adds Digital Trends.
Highlight decided to launch in time for SXSW. From the company blog: “We want Highlight to make Austin even more fun for you — by surprising you with hidden connections, surfacing information about the people you meet, and helping you remember these people when you bump into them at a random New York coffee shop a year later. You can expect to see some useful enhancements to search and discovery, new ways to interact with people, and continued improvements to performance and battery life.”

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