The Hisense 110UX TV, a 110-inch diagonal screen said to have 10,000 nits of peak brightness — five times greater than that of the best OLEDs — will make its official debut at the 2024 Consumer Electronics Show in Las Vegas. With more than 40,000 backlight zones for local dimming and high levels of color volume, Hisense says it achieves 95 percent of the BT.2020 color palette, or about 20 percent better than the top OLEDs. Developed on Hisense’s ULED X platform, the preview photo showed it on a console-style stand that appeared to house its own audio system.

Pricing and availability were not disclosed, nor was native resolution, although Digital Trends writes that “it seems probable that it’s a 4K TV given that the company didn’t announce any new 8K TVs in 2023 and even its U8K model is a 4K TV.”

In a press release touting the 110UX TV Consumer Technology Association 2024 CES Innovation Award, Hisense said the model is the result of more than 10 years of research culminating in “unprecedented brightness” that “significantly enhances contrast and dynamic range.”

T3 calls the brightness “retina-blasting,” delivered by 24v high-output miniLEDs for a result that is “more than double the brightness of the current record holder, also from Hisense, which peaks at 4,000 nits.”

Hisense emphasized the 110UX’s “ultra-low anti-glare films and internal panel structure, which achieves a claimed 1.28 percent reflectance rate, reducing disruptions from ambient lighting,” Digital Trends reports, noting the model “also sports Hisense’s STW2.0 wide-angle film technology, designed to minimize backlight leakage, halos, and color shift issues, for a more consistent viewing experience from all angles.”

TechRadar calls ULED X “Hisense’s take on QLED.” Both are based on miniLED tech. The 110UX “claims up to three times the environmental contrast and two times the dynamic range of the best OLED TVs,” according to TechRadar. The Samsung Q9 QLED TV “is good for about 2,000 nits” and the “brilliant LG G3 can do the same” in models with Micro Lens Array panels, which top out at 77-inches.

T3 points out that “Hisense is moving quickly in [the] miniLED” space, noting that “when it announced its ULED X tech back in January 2023, it was in the UX TV with 5,000 local dimming zones and peak brightness of 2.500 nits. The 110UX is a significant step forward in a very short space of time.”

The brand’s current “ULED X flagship, the 85-inch Hisense UX, has a suggested retail price of $4,999.99 and is a very limited release,” per T3.

Be sure to check back with us in the new year. The ETCentric team will be reporting live from the CES show floor January 8-12.