Hollywood Expands Initiatives for UltraViolet Digital Locker System

By Rob Scott
October 11, 2012

Cloud-based movie locker system UltraViolet has yet to significantly gain traction with consumers.
“The reasons are varied: UV-compatible movies have trickled out; the number of UV-compatible sites and devices are few,” reports CNET.
“A much-heralded relationship between UV and Walmart, which agreed to store movies in customers’ UV lockers provided they haul their DVD or Blu-ray discs and pay as much as $5 a disc, was a non-starter for many,” adds the post.
However, early adopters are now ramping up initiatives involving UV-enabled films.
Paramount Pictures, Barnes & Noble and 20th Century Fox have expanded their UV libraries through rights deals and service launches to target consumers looking for low-cost alternatives to DVDs and early access to new releases.
Paramount has signed a deal with Flixster, B&N launched Nook Video, and last month Fox announced it will offer Ridley Scott’s “Prometheus” online three weeks before it’s available via disc or VOD.
“Let’s hope the other studios follow Fox’s lead,” comments CNET. “Consumers want earlier access to new releases, they want lower prices, and they don’t want them tied to DVDs.”

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