Will the iPhone and Apple Television Revolutionize the TV Experience?
By Karla Robinson
August 13, 2012
August 13, 2012
- Reports from Strategy Analytics and Piper Jaffray indicate nearly half of Americans and iPhone users would buy an Apple television soon after its release.
- But beyond the innovative design and simple user interface Apple is known for, the Apple television could very well reinvent how TV is distributed while essentially replacing gaming consoles and computers.
- The Olympics has shown the power of social media on viewing as people choose which events to watch based on trending topics. It has also demonstrated consumers’ frustration with the current TV model, like being forced to watch time-delayed NBC coverage.
- The Apple television could be the answer to these issues by incorporating multiple windows for social media tracking while also providing more content than just traditional broadcasting.
- Many have speculated the TV “would carry channel content through conventional broadcasting, via iTunes and also through individual apps from broadcasters, which raises interesting opportunities,” reports Computerworld.
- Companies like the BBC could then provide free apps with some free content and a wider catalog available to monthly subscribers — allowing Americans to access content from networks outside the U.S., such as real-time Olympics.
- And from there, the Apple television could completely transfigure how people interact with their TVs — with iPhone or iPad remotes featuring Siri voice navigation — and what they use them for.
- “Gaming is an obvious extra string to the bow. In theory any iOS app should be usable on the television. This would devour the console market,” the post suggests. “Image editing seems possible, as does full Web surfing (existing Web surfing on smart televisions remains an unsatisfying experience); email and social media communications; note-taking; FaceTime conversations; time-shifting of broadcast content.”
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