With Bloomberg and the Wall Street Journal both reporting that Apple will launch a smaller version of its iPad later this year, the mini iPad seems to now be more of a reality than a rumor.
The new device may potentially lead to devastating competition for other products in the smaller tablet market including the Kindle Fire, Nook and Nexus 7.
Apple will likely sell its device at a premium, but the company “would do well against its competitors purely on the strength of its apps,” suggests TIME.
Other companies have tried to compete with Apple in the 10-inch tablet market, but none have succeeded, and companies may experience similar frustration as Apple and its ecosystem of apps migrates to smaller tablets.
Apple likes to profit from its hardware (Apple makes $150 on each Wi-Fi iPad 2), which means it will likely sell its mini iPad for $250 or $300.
With Apple dominating the market while selling at a premium, other companies will likely drive prices lower, “but they won’t come up with better products that way — only cheaper ones,” speculates TIME.
With Bloomberg and the Wall Street Journal both reporting that Apple will launch a smaller version of its iPad later this year, the mini iPad seems to now be more of a reality than a rumor.
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