Jerry Pierce asserts that the home needs a makeover, that it is getting too complicated. He introduced his solution to what he sees as a key problem — there are too many remotes, and one needs instructions to use a TV.
He suggested that a successful ecosystem must include live TV, allow time shifting, support packaged media, provide streaming, be easy to use, be compatible with existing consumer devices — and can’t cost $1000 extra. Pierce introduced a one button, easy-to-use remote control that he conceived.
What About Apple? Citing the many rumors that Apple will play in this space, he said, “maybe over time they will evolve into the right solution… A question is if they will play with the wider ecosystem.”
Pierce suggested that keys to a successful ecosystem will include an on -screen control, simple pointer, backward compatability with legacy devices and a real browser. He believes the successful solution requires a new (TV) operating system.
He concluded that this is “an idea waiting for someone to take the ball and run with it.”
How do we bring sell-through content to the home? Citing options including DVD, Blu-ray, UltraViolet, iTunes, Netflix, Redbox, etc., Pierce said: “I’m not in marketing, but this will create fear, uncertainty and doubt… No wonder the market has gone down for packaged media.”
On UltraViolet, Pierce commented: “I don’t think customers need to know the DRM. UltraViolet is too complicated.”
Pierce additionally suggested that studios keep the theatrical window valuable, maintain the packaged media window, and make the online delivery of content simple. “Nothing will ever be as profitable as DVD/Blu-ray sales,” he said, suggesting that a subscription model may be the next best thing.
Jerry Pierce asserts that the home needs a makeover, that it is getting too complicated. He introduced his solution to what he sees as a key problem — there are too many remotes, and one needs instructions to use a TV.
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