Hulu CEO Addresses Consumer Demand for More Original Content

By Karla Robinson
February 1, 2012

Facing competition from the likes of Netflix and Amazon, Hulu has invested in securing exclusive content and curating original series. However, content creation is not its top priority.
“It’s important for us to differentiate the service and create content not out there right now, [to tell] stories that aren’t being told right now,” CEO Jason Kilar said. “Consumers are asking for it … [and] it does build up heavy differentiation. But it’s not ‘the thing’ on our agenda; it’s part of it.”
Hulu’s primary focus is distributing content to customers and “that’s about developing a solution that serves both content consumers and creators, one that makes premium video content available to consumers on as many connected devices and platforms as possible, and compensates content providers generously,” explains Mashable.
In 2011, the company earned $420 million in advertising and subscription revenues, a 60 percent increase over 2010. Kilar said Hulu plans to spend $500 million on content this year, but won’t need to raise additional funding.

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