Hulu Goes Live with New Video Hub Dedicated to All Things Gaming

By Rob Scott
November 20, 2012

Hulu has launched a new gaming portal that enables users to find previews of new titles through trailers, customer reviews and release information.
The Hulu Video Game hub — the second new channel Hulu has launched this month — is currently Web-only, but a mobile version for Hulu Plus-connected devices is in development.
“The Fox/CBS/Disney-ABC co-owned Internet video-streaming service is looking to lure in more viewers with a dedicated home for game trailers, reviews, and essential information (like release dates),” reports VentureBeat. “It also looks pretty with large high-definition image headers for featured titles.”
The portal hosts a review show called “Electric Playground” and episodes of gaming culture. There is also a section dedicated to programs and movies that relate to games.
“YouTube’s gaming channel sees millions of views each day. The latest ‘Grand Theft Auto V’ trailer, released only two days ago, already has 7 million views on Google’s video site,” notes VentureBeat.
“If Hulu can get in on that action, it’ll start producing respectable ad revenue at a relatively small cost, since publishers are the ones paying to produce the content.”

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