Hulu Launches Dedicated Kids Section Via the Web and PlayStation
By Rob Scott
November 9, 2012
November 9, 2012
- Following Netflix’s lead, Hulu has launched a dedicated kids section. Starting yesterday, the ad-free Hulu Kids feature is available to Hulu Plus subscribers via the service’s website and the PS3.
- “Hulu Kids comes with shows from PBS, Nickelodeon and Lionsgate, and the content is sorted by age groups,” reports GigaOM. “The total number of shows listed on the section currently stands at 43. A spokesperson confirmed that Hulu is working on bringing Hulu Kids as a separate content section within the Hulu Plus app to additional devices.”
- According to the Hulu blog announcement, current children’s programs include popular titles such as “Thomas & Friends,” “Robot and Monster,” “SpongeBob SquarePants,” “Dinosaur Train,” “Arthur” and “Teenage Mutant Ninja Turtles.”
- Netflix launched its own kids section online last summer with a new design meant to be more appealing to younger users. Hulu is simply relying on its recently launched Web UI.
- “Making this kind of content exclusively available to Hulu Plus subscribers shows that Hulu is starting to put a much bigger emphasis on its paid offering, and slowly deemphasizing the free Hulu.com website in the process,” suggests GigaOM.
- “The fact that these kids shows are available ad-free is good news for parents who don’t want their kids confronted with advertising, but it’s also a sign that Hulu is moving towards becoming a more direct competitor for Netflix, which has always been ad-free,” concludes the post.
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