Hulu plans to roll out a redesigned website over the next few days that replaces its traditional programming grid with larger images and offers new personalization features.
The new version of the video streaming site, which can be previewed at New.Hulu.com, includes such personalized features as offering recommendations based on viewing history.
It has also added “Browse” and “Staff Picks” features. An updated search bar is designed to assist with accessing content faster.
The changes were put in place to improve content discovery, according to the company blog post.
“We’ve started by using larger, more vivid artwork to feature last night’s TV episodes and new additions to Hulu,” wrote Rob Wong, Hulu’s VP of product, on the blog. “We’ve also implemented a new tray-style format to make it easy for you to browse and discover content. And for logged-in users, we highlight the ‘Shows You Watch’ to make it super easy to jump directly to the shows you are already enjoying on Hulu.”
The CNET post includes a 1-minute Hulu Guided Tour video.
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