The New York Post reports that in order to access Hulu’s online content, the streaming service is planning to start requiring proof of a pay TV subscription.
As a part of the industry-wide “TV Everywhere” initiative, consumers will be able to access Pay TV content online, but they must first prove that they are paying subscribers of a cable or satellite TV operator.
“The Post suggested that Hulu’s Web traffic could be dragged down by the move towards authentication. It had 31 million unique users in March,” according to The Hollywood Reporter.
NBCUniversal is one of the Hulu owners. NBC Sports will require pay TV subscriptions in order to watch most of its upcoming online London Olympics coverage. NBC says it will offer 3,500 hours of streaming coverage.
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