Advertisers are starting to reach out to consumers where they are spending their time: on their devices. A new report from the Interactive Advertising Bureau found online advertising in the U.S. reached $31 billion last year, increasing 22 percent from 2010.
“Mobile grew the most of all categories — 149 percent — but still represents a puny share of the overall market — $1.6 billion — according to the report issued on Wednesday. Digital video also rose 29 percent to $1.8 billion, search was up about 27 percent to $11.7 billion and display advertising jumped 15 percent to $11.1 billion, or 35 percent of all revenues. Search is still the largest category with 47 percent share,” reports Mashable.
Retail remains dominant in terms of ad spending, making up 22 percent of the overall total. Telecom and travel/leisure followed at 12 percent and 8 percent, respectively.
Internet ad spending still trails that of TV — which amounted to $38.5 billion in 2011 — but the increase shows the gap could be narrowing.
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