IABM Research Released at NAB: Strong Forecast for Media Tech

By Rob Scott
April 17, 2012

The global media technology industry is expected to grow to nearly $30 billion over the next three years, according to new research from the International Association of Broadcasting Manufacturers (IABM) released at NAB.
“Europe is expected to take 40 percent of the global market pie, according to the fourth edition of IABM’s Global Market Valuation Report, followed by North America at 29 percent,” reports TVNewsCheck.
Services will remain the primary business driver, explained IABM’s Peter White during an NAB presentation Saturday.
“Research showed year-over-year sales growth of 3 percent, and the number of companies in profit growing to 71 percent, although year-over-year profit was down 7 percent,” according to the article.
Clyde Smith, SVP of new technologies for Fox Network’s engineering and operations, shared IABM’s optimistic outlook and enthusiasm regarding multi-platform content delivery.
“I see a change less driven by annual budget cycles and more driven by business opportunities and the opportunity to provide efficiency in operations,” Smith said at the presentation. “If you can improve the efficiency of the organization… you’ll get the funding for moving forward.”

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