IFA 2012: New IBM Cloud Platform to Power Smart TVs from Philips

  • TP Vision, a joint venture of Philips and TPV, is adding cloud services to its line of Internet-connected TVs through a new cloud platform from IBM. The announcement was made during the recent IFA consumer electronics event in Berlin.
  • The IBM cloud service will be made available to millions of television viewers in 30 European countries, Brazil and Argentina.
  • “As the Internet and smart devices continue to infiltrate home entertainment, today’s consumer electronics manufacturers are looking to deliver new interactive entertainment services,” said Bruce Anderson, GM of IBM’s global electronics industry.
  • “Televisions are about to become the next open application platform, similar to the application platforms on mobile devices,” he added. “Organizations are turning to the IBM cloud as the channel for their innovation.”
  • Separately, IBM is also joining forces with Vodafone to offer “smarter home” services for home appliances.

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