DVR-maker TiVo has struck a deal with PayPal to integrate the payment service into television advertisements for a new instant purchase system.
“TiVo is going to make it super simple to buy from adverts instantly by requiring a one-time account setup in order to use PayPal,” reports Geek.com. “After that, it looks like you can just tap a button or two on your remote and the product is paid for — no entering your login details each time you buy.”
“PayPal is happy to be on board with this as they will get a cut of every payment made,” adds the post. “TiVo should also benefit by negotiating a similar cut of the profits, but also by offering advertisers another way to get consumers to part with their cash (instantly).”
Participating advertisers will need to produce commercials that highlight the ability to make instant purchases. Geek.com notes that it will be interesting to see what type of products may benefit from such a model. It also warns that safeguards will need to be put in place to prevent children from purchasing every toy they see on TV.
DVR-maker TiVo has struck a deal with PayPal to integrate the payment service into television advertisements for a new instant purchase system.
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