Increased Bandwidth and Larger Screens Push Adoption of Mobile Video

By David Tobia
October 17, 2012

4G LTE is changing the landscape of mobile video, as increased bandwidth allows users to watch videos with greater ease. “Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle,” suggests Business Insider.
The mobile video audience has grown 77 percent to 36 million over the last two years. While the U.S. smartphone industry is largely established, the global industry is still growing rapidly.
“4G subscribers in the U.S. are 33 percent more likely to watch a video on their smartphones than the average mobile user” according to a new report from BI Intelligence. As 4G LTE expands across the nation, mobile video consumption will continue to grow, suggests the report.
The larger screens on new smartphones are also more conducive for video viewing, and are expected to contribute to the rise of mobile video.
But the BI Intelligence report indicates that as consumers demand more bandwidth for mobile videos, carriers could start limiting data either through tiered plans or high data costs. This could reduce the growth of mobile video.

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