Infographic Highlights Emerging Trends and Outlook for Mobile Commerce
By Karla Robinson
March 8, 2012
March 8, 2012
- Online retailer CultureLabel offers a compelling infographic that illustrates the mobile commerce industry outlook, noting in particular the massive growth of smartphone adoption.
- According to the statistics, 87 percent of the world’s population currently has mobile phones, while smartphone sales have risen 63.1 percent from 2010.
- About a third of cell phone users spend 27 minutes on communication (Skype, telephone, SMS) and over half of consumers spend 40 minutes per day on the Web.
- Social networking accounted for an impressive 50 percent of all page views last year.
- CultureLabel notes that 71 percent of mobile searches occur as follow-up to advertisements from TV, online or print ads — and 90 percent of searches result in action such as a purchase or store visit.
- Mobile commerce is estimated to see a 99 fold increase in six years (from 2009 to 2015). By 2015, mobile Web surfing is expected to overtake desktop Web use.
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