During its I/O developer conference this week, Google continues its efforts to blur “the lines between mobile apps and the mobile Web” by unveiling its “ambitious new feature that lets Android apps send users to specific parts of their app from any Web link, even if the user hasn’t downloaded the app” according to Re/code. “Apps, in essence, become just like the Web.” Android Instant Apps is designed to attract new audiences that may not be inclined to download apps, while protecting Google Search from being hurt by the consumer transition to apps. Although this approach is not the same as offering app streaming inside search, it does provide Google with “similar access to previously walled-off data inside apps.”