Intel Invests $21 Million in Eye-Tracking Technology from Tobii

  • Tobii’s eye-tracking technology enables computer users to scroll and select items with their eyes. It’s compatible with Windows and could very well expand into the gaming arena or even Android. Intel sees potential for the technology and is investing $21 million.
  • “That $21 million buys Intel a 10 percent stake in the 12-year old Swedish company. Right now the plan is to continue testing the technology on a small scale, such as in laptops. Later on, they plan to shift to a larger focus, aiming at cars, or perhaps smartphones,” reports SlashGear.
  • The investment could help Intel gain ground in the mobile market where they’ve fallen behind ARM processing.
  • For the time being, Tobii’s technology is pricey ($7,000 for its eye tracking sensor bar for PCs) and the company is focused primarily on research and development.

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