Intel Poised to Enter the Mobile Market with Help of Apple Alumnus
By emeadows
August 27, 2012
August 27, 2012
- Under the guidance of Mike Bell, a rebellious spirit who was hired in 2010 to help Intel become the “premier chip provider in the phone industry,” Intel is on course to break into the mobile industry.
- “Intel had built its business by predictably releasing increasingly powerful chips that could accomplish ever-more-impressive tasks… That, however, was before the iPhone, the iPad, and Android phones and tablets hijacked the future of computing,” reports Wired. “Unfortunately for Intel, its rivals knew how to build chips for just those kinds of devices.”
- Thus, Bell was brought on board. “He spent 17 years as an engineer at Apple, where he worked on software for the Mac and the original iPhone before decamping to Palm, where he led hardware development of its well-received but ill-fated Pre and Pixi devices,” according to the article.
- “Bell’s phones had the processing power that consumers had come to expect from Intel,” reports Wired. They were above average by almost every measure — energy efficiency, display, call quality, and processor speed. They were no match for the iPhone — these were just the first round of Intel phones, after all, and were meant to be modest — but they were a good value.”
- Bell exceeded the expectations of building a low-powered chip for mobile. He’s also created a phone to put it in.
- “This spring, after an intense two-year sprint, the first consumer phones to use Intel processors went on sale in India, China, and Europe. By the end of this year, Motorola Mobility, now owned by Google, is expected to launch its own Intel-powered phone,” notes the article.
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