Intel has quietly been planning a November release of its own set-top-box and over-the-top streaming service to rival traditional cable offerings.
The plan is to offer “smaller, cheaper bundles of channels rather than the hundreds that come with a basic cable subscription,” details Engadget.
Intel also plans to use its facial recognition technology “both by offering precise ratings data to networks and by showing targeted adverts to whoever it can see is watching,” according to the post.
“If they can create a virtual network and it incorporates proprietary Intel technology, they could certainly bring something different to the subscription TV model,” said JMP analyst Alex Gauna.
However, most studios are not on board, unwilling to offer discounts to a service so new and untested, leaving Intel in a tough spot and likely making it difficult to deliver the product by November.
“Underscoring the difficulty insurgent tech companies face in securing content, Microsoft in January indefinitely postponed plans for its own online TV subscription service after deciding that licensing costs were too high, according to people familiar with those discussions,” reports Reuters in a related report. “And therein lies that dilemma that Intel and other insurgent over-the-top providers must tackle before their big plans can be realized.”
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.