Intel formally launched its new Core Ultra CPUs and related products this week at its AI Everywhere event. The company shared new solutions ranging from the data center to the cloud edge and PC. Intel’s new mobile processors are part of its Meteor Lake lineup, all of which will now bear the Ultra imprimatur instead of the “I,” promising greater power efficiency and performance. At the New York City event, Intel CEO Pat Gelsinger said “AI innovation is poised to raise the digital economy’s impact up to as much as one-third of global gross domestic product.”

Gelsinger made clear the company is positioning to get a slice of the insatiable appetite for artificial intelligence chips, a market currently dominated by Nvidia.

Competitor AMD is also readying for a major AI push. Gelsinger showcased Intel’s AI footprint, from cloud and enterprise servers to networks, volume clients and edge environments, reinforcing that “Intel is on track to deliver five new process technology nodes in four years.”

“Intel unveiled new computer chips on Thursday, including Gaudi3, an artificial intelligence chip for generative AI software. Gaudi3 will launch next year and will compete with rival chips from Nvidia and AMD that power big and power-hungry AI models,” CNBC reports, commenting that the announcement was “light on details.”

“The most prominent AI models, like OpenAI’s ChatGPT, run on Nvidia GPUs in the cloud,” CNBC writes. Intel, AMD, Qualcomm and every other chipmaker of note “have announced chips that they hope will attract AI companies away from Nvidia’s dominant position in the market.”

“Intel is developing the technologies and solutions that empower customers to seamlessly integrate and effectively run AI in all their applications — in the cloud and, increasingly, locally at the PC and edge, where data is generated and used,” Gelsinger said in a news release.

The Verge examined the virtues of the Core Ultra 7 165H chip, noting Intel says it “offers an 11 percent improvement in multi-threading performance when compared to competing laptop processors, like the AMD Ryzen 7 7840U, Qualcomm Snapdragon 8cx Gen 3, and Apple’s in-house M3 chip.” It also runs on 25 percent less power  compared to the earlier Intel Core i7-1370P chip (and Intel says up to 79 percent less power than the Ryzen 7 7840U from AMD).

Related:
Intel, Samsung, and TSMC Demo 3D-Stacked Transistors, IEEE Spectrum, 12/16/23
Pat Gelsinger to Highlight the Impact of Bringing AI to Everyone, Everywhere During CES 2024 Keynote, Intel, 12/7/23