Japanese printing company Shunkosha provides rectangular plastic handles for customers to hold on Subway cars, and the latest innovation from the company integrates interactive smartphone advertisements into the handles.
“Strappy is a rectangular plastic covering that attaches to the straps hanging from subway car ceilings,” reports The Verge. “Within this covering is a reader that supports the FeliCa NFC standard — the same contactless system behind Pasmo, Tokyo’s rechargeable subway cards.”
Customers on the subway can place their smartphones on top of blue boxes connected to the handles. The smartphones will connect to a browser “directed to a URL with ads, coupons, or other marketing materials,” explains the post.
The innovation comes soon after the announcement that NTT DoCoMo, Softbank, and KDDI have begun building antennas within Japanese subway tunnels.
The product is now in a trial phase which will conclude by the end of June.
Japanese printing company Shunkosha provides rectangular plastic handles for customers to hold on Subway cars, and the latest innovation from the company integrates interactive smartphone advertisements into the handles.
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