Interactive TV Trends: Multiple Screens Leading to a New TV Experience
By Dennis Kuba
November 21, 2011
November 21, 2011
- Multiple screens are being used while people are watching TV. According to Nielsen, some 70 percent of tablet and 68 percent of smartphone owners are using their devices while watching TV. Checking email and looking for related content or checking social connections are the most common activities.
- This dynamic is starting to have a wide-reaching effect. Advertisers, for example, want to use multiple screens to more efficiently reach audiences; networks are incorporating Twitter and Facebook to increase viewer engagement and participation; and TV OEMs are starting to package TVs with tablets.
- Startups are targeting TV with apps like Yahoo’s IntoNow, which can identify a show and bring up relevant information and social opportunities. Peel is an innovative recommendation engine and universal remote.
- TVs will be able to recognize users and recommend content based on preferences. They will also be able to incorporate your tablet and smartphone choices. And, of course, cloud-based apps will allow us to buy and watch TV anywhere on any device.
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