iPad Tops Lists for Companies Planning to Purchase Tablets in 2012

By Rob Scott
January 3, 2012

According to new research by the NPD Group, 73 percent of small to medium businesses (SMBs) with less than 1,000 employees are planning on purchasing tablets over the next 12 months.
Apple’s iPad is the most widely considered tablet among those planning a purchase.
“The iPad, just as it is in the consumer market, is synonymous for ‘Tablet’ in the business market, leaving Apple poised to take advantage of the increased spending intentions of these SMBs,” says Stephen Baker, vice president of industry analysis at NPD.
“NPD’s research shows that iPad purchase preference is higher among larger firms than smaller ones,” he adds, “which is an important indicator that Apple is gaining traction far outside its typical consumer space.”

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