Is Modern Warfare 3 the Most Successful Franchise of All Time?

By Rob Scott
November 15, 2011

“Call of Duty: Modern Warfare 3” has set a new entertainment launch record, selling 6.5 million units within 24 hours after its release last week. The first-person shooter raised $400 million in sales revenues in the Unites States and United Kingdom.
This marks the third consecutive sales record for game publisher Activision Blizzard with the “Call of Duty” series. “Call of Duty: Modern Warfare 2” sold 4.7 million copies during its first day of availability in 2009, and last year’s “Call of Duty: Black Ops” hit 5.6 million in its first 24 hours.
“We believe the launch of ‘Call of Duty: Modern Warfare 3’ is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Activision Blizzard chief exec Bobby Kotick.
“Other than ‘Call of Duty,’ there has never been another entertainment franchise that has set opening day records three years in a row,” he added. “Life-to-date sales for the ‘Call of Duty’ franchise exceed worldwide theatrical box office for ‘Star Wars’ and ‘Lord of the Rings,’ two of the most successful entertainment franchises of all time.”

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