A recent study projects that mobile advertising will become a $20 billion business in the future.
However, Monday Note questions that assumption given the challenges of mobile advertising — such as smaller screen size, diminished attention spans, and privacy concerns.
Even location-based ads may not offer the opportunity some believe. “Do we want barkers on our devices?” asks the post. “Is this the game changer for mobile advertising, yet another kind of spam?”
Monday Note examines the ineffective approaches to mobile advertising thus far and suggests the future will require more than simply resizing content to fit a different screen.
“If the industry hasn’t cracked the mobile advertising code after five years of energetic and skillful work it’s because there is no code to crack,” suggests the post. “The ‘$20B Opportunity’ is a mirage.”
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