After almost three years of effort, TV Everywhere is still largely unrealized. The biggest obstacle is the need to negotiate separate agreements for online rights.
Meanwhile, alternative online providers are experiencing growth.
Google’s YouTube, for example, is pursuing its own niche channel strategy. Netflix is buying online rights to old shows and funding original programming. Hulu has some 31 million users and growing.
While program producers are anxious to hold on to the $38 billion/year they earn from cable fees, they don’t all agree on how to make their programming available online.
Companies such as News Corp. and Disney want to make their shows available via broadcast, cable and online through Hulu. Others like Comcast want more control over where the consumer can view its shows. Dish Networks is more open to allowing the consumer to decide.
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