Rapper and producer Jay Z is promoting his new artist-backed music streaming service Tidal with an exclusive concert. “Tidal X: Jay Z B-Sides” will be held May 13 in New York City. The only way people can get tickets is by submitting a playlist on Tidal. The artist plans to play songs that he has not performed in over 10 years. The concert announcement follows in the wake of Jay Z vehemently defending Tidal on Twitter after other musicians had criticized the service for being too elitist.

Tidal has certainly had a shaky launch, despite backing from prominent musicians such as Kanye West, Madonna, Nicki Minaj, Rihanna, Deadmau5 and Usher. Some artists believe Tidal does not do enough for up-and coming musicians. Jay Z claims the service now has 770,000 subscribers, but the app isn’t doing well in the Apple App Store or the Google Play Store.

Apple may be trying to set back Tidal by discouraging artists from releasing exclusive content on the servcie and taking a long time to approve Tidal app updates. Jay Z’s tweets targeted Apple, Spotify and YouTube. According to Quartz, Jay Z is trying to “position the service as the artist-led underdog battling against giant corporations.”

The upcoming Jay Z concert will be available for people to stream on Tidal, reports The Wall Street Journal. Last week, the service streamed a Jack White performance.

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