Justin Timberlake Promotes New Single with Myspace Launch
January 17, 2013
To release his first single in six years, Justin Timberlake went with an unorthodox approach. After investing in Myspace, he is helping to relaunch the social networking site by making his new track the first thing that loads on its homepage. After months of private beta previews, the new Myspace is open for business with a new focus on helping artists post music to share with fans.
“By promoting his new single with the launch of an entire social network, Timberlake appears to be sending a message to other artists about what the new Myspace is for: posting music for free, and trying to upsell it to downloads,” writes Wired.
The new site makes it easier for users to repost songs they find to their own profile.
“In other words,” continues the article, “it’s back to the original vision of Myspace, which it supplanted MP3.com as the default place for artists to upload their music, and became, for a while there, the best place to research and hear any band.”
Users can log in using email addresses. They can also log in using Facebook or Twitter credentials, a sign that Myspace doesn’t consider itself a competitor to those services, but instead considers itself a new music-focused network.
The site now features a “Discover” section, which includes trending artists, users, videos, etc., in addition to a section that lists high rotation music, new albums, artists and recommendations. The new site also has a streaming radio section and a place for users to share playlists.
“The new Myspace is everything the old one wasn’t towards the end: Simple, non-confusing, modern, clean, and focused,” suggests Wired.
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