New analysis of tablet advertising suggests that although the Kindle Fire is 2.7-inches smaller than the iPad, users actually click on advertisements at a higher rate on the Fire than on Apple’s device.
But the report also notes that most of the Fire’s clicks come from Baby Boomers (ages 45 to 64) and that these people are unlikely to make purchases from tablets.
The report explains that consumers 18 to 34 are most likely to own an iPad and that customers 25 to 34 are the most likely to make purchases from a tablet.
The solution may be in building advertisements that can operate on multiple screen sizes. Advertisers will likely lean this way soon if Apple’s rumored iPad Mini ever comes to fruition.
In a related CNET article, the iPad continues to dominate the tablet market, while the demand for Amazon’s Kindle Fire is dwindling. The tablet market is growing rapidly, with sales numbers up 185 percent last year and 18.2 million devices shipped in just the first quarter of this year.
“Apple accounted for 11.8 million of those shipments, or 65 percent of the market. That’s largely thanks to the launch of Apple’s third-generation iPad and a price reduction on iPad 2 models,” explains CNET. Samsung Electronics comes in second, shipping 1.1 million tablets.
New analysis of tablet advertising suggests that although the Kindle Fire is 2.7-inches smaller than the iPad, users actually click on advertisements at a higher rate on the Fire than on Apple’s device.
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