On the eve of CES 2024 taking place January 9-12 in Las Vegas, LG Electronics has unveiled this year’s lineup of OLED TVs powered by the company’s new A11 AI Processor. LG’s high-end G4 OLED and wireless M4 OLED models leverage what is being called an artificial intelligence “superchip” to enable features such as adjusting the image based on scene context and enhancing the distinction between foreground and background objects. Both series will be showcased at CES. Two lower priced new models, the C4 and the B4 OLEDs, utilize the company’s A9 and A8 AI chips.

LG’s 2024 OLEDs utilize “AI upscaling” with pixel-level image analysis that can “sharpen objects and backgrounds that may appear blurry,” LG explains in a press release lauding “the discerning judgment of the AI itself,” raising questions about directorial and photographic intent, though LG says it’s at the service of “a more clear and vibrant viewing experience.”

Tom’s Guide points out that “these TVs will have an option to turn off AI picture processing.”

Other AI processor capabilities include refining colors “by analyzing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators,” and something called Dynamic Tone Mapping Pro, which “splits pictures into blocks and fine-tunes brightness and contrast by analyzing variations in brightness where light enters the scene, creating images that look more three-dimensional.”

“Across the OLED TV lineup, LG now supports variable refresh rates up to 144Hz (up from 120Hz), which will be welcome news for PC gamers,” says The Verge, noting that “the new G4 series brings the company’s Micro Lens Array technology, the secret sauce behind the G3’s significantly brighter picture, to a larger 83-inch screen size for the first time.”

Simultaneously, the 2024 iteration of the OLED M wireless line is adding a 65-inch version.

The biggest improvement on the “entry-level B4 series,” according to The Verge, is “four full-bandwidth HDMI 2.1 ports, all of which are capable of 4K 120Hz gaming,” courtesy of “the TV’s new A8 chip.”

Tom’s Guide writes that “through repeated scene analysis, the processor will be able to recognize objects on-screen and properly apply LG’s Dynamic HDR tone mapping to them,” resulting in objects in motion with less motion blur and colors with a more natural tone.

Prices and availability for LG’s new sets were not announced, and are expected to be disclosed “in February or March as we get closer to their potential launch,” according to Tom’s Guide.

For those planning to attend CES 2024, LG will feature its home entertainment products at booth #16008 in the Las Vegas Convention Center. The ETCentric team will be reporting live from the show floor January 8-12.

Related:
LG’s 2024 OLED M4 Takes AI Processing to New Heights Ahead of CES, Digital Trends, 1/2/24
LG OLED TVs Promise Better Picture Thanks to AI Processing, CNET, 1/3/24
LG Unveils 2024 OLED TV Range, Including a Brighter LG C4 and Next-Gen Processing, TechRadar, 1/3/24
LG Plans to Demo Its New OLED and QNED TV Tech at CES, ETCentric, 1/3/24