LinkedIn Heads in a New Social Direction with Launch of iPad App

  • LinkedIn launched its much-anticipated iPad app on Wednesday. “Redesigned from the ground up, the tablet version looks nothing like the LinkedIn website; it’s more akin to a social news aggregator,” comments Mashable.
  • The professional social network’s 150 million users can now use the Flipboard-influenced design to access three options: updates, profile and inbox.
  • While profile and inbox are self-explanatory, updates will include stories shared by friends and details regarding friends changing jobs.
  • Additionally, the app provides info from a user’s Google Calendar or Exchange calendar.
  • “More than 22 percent of LinkedIn traffic comes from mobile devices; a year ago, that figure was 8 percent,” reports Mashable.

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