LinkedIn Redesigns Interface: Aiming to Compete as Content Sharing Platform?

By David Tobia
July 19, 2012

LinkedIn has redesigned its interface, but the changes appear to be more than cosmetic. The company may be aiming to compete as more of a social content sharing platform.
This week the company “released a redesigned LinkedIn Today page that included much-needed social features,” reports Digital Trends. “LinkedIn has confirmed the launch of a simpler homepage, which is suspiciously similar to Facebook’s Newsfeed. While LinkedIn is promoting the redesign’s ease of use, what may not be so apparent is LinkedIn’s slow transformation from a resume network to a content sharing platform.”
“We’ve started to roll out a simpler and easier way to navigate Homepage experience that offers quick access to the relevant information and updates that help you be great at your job,” explains Caroline Gaffney, LinkedIn project manager.
“The Homepage and LinkedIn Today redesign coupled with the integration of social features is evidence of LinkedIn’s strategy to become the user curated content and news platform that Facebook and Twitter have been aggressively competing to become,” suggests Digital Trends.
LinkedIn hopes the redesign, which will be officially put in place in a couple of weeks, will encourage users to spend more time perusing the site rather than simply visiting for a few minutes to check their profile and then logging off.

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