LinkedIn is unveiling new AI features to improve job hunting, marketing and sales tools for its nearly 1 billion users. The Recruiter talent sourcing platform, LinkedIn Learning and more are all getting AI assists. A central use of AI is “to take on some of workers’ day-to-day drudgery, freeing extra time for the more people-centric, strategic aspects of their job,” according to the social business platform, which just wrapped its 12th annual Talent Connect Summit. The proliferation of evolving generative AI tools is triggering new workflows for recruiters, job hunters and employees.

AI has made some workers jittery about new work paradigms and whether many will be left without a place in them, but the good news is “it’s also going to be a great tool” in helping build the workplace of the future — everything from creating skills graphs “to identifying emerging talent,” LinkedIn CEO Ryan Roslansky told attendees at the 2-day summit.

To help unlock productivity, LinkedIn announced a suite of new AI powered productivity tools:

• Recruiter 2024: We’re bringing our unique insights and generative AI together to reimagine how people hire with the new release of Recruiter 2024 that will help hirers find qualified candidates faster.
• LinkedIn Learning AI-powered Coaching Experience: Learning and development leaders can help their teams build skills in a more personalized way with AI-powered coaching, a chatbot experience that offers both real-time advice and tailored content recommendations for each individual learner.
• Accelerate for Campaign Manager: In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimizations to reach the right B2B audience with engaging creatives, which marketers can adjust and fine-tune before they launch their campaign.
• Sales Navigator: With new AI features — AI-assisted search and AccountIQ — that make lead prospecting and account research more effective, sellers can spend more time investing in their relationships with buyers.

TechCrunch notes the engine driving the new tech is OpenAI, which is 49 percent owned by Microsoft, the company that owns LinkedIn. TechCrunch writes that “for now LinkedIn is going to tap its parent company and its parent’s prime investment,” although LinkedIn VP of Engineering Erran Berger says the company will evaluate other options and possibly even train its own models and apps.