ListenLater is a new cloud-based automation tool from streaming specialist StreamOn that helps radio stations create podcasts.
The digital archive/content management program sorts content for podcasts and pulls material that can’t be used due to copyright issues.
Basic editing tools offer stations the ability to manually customize content before posting to iTunes or websites.
“ListenLater also operates as a DVR by archiving all of a station’s output and then making much of it available as on-demand programming,” reports Radio World. “Stations can flag clips for distribution as social media. According to a release, the program provides flexible advertisement placement options and swapping for replayed programming.”
According to StreamOn President Roger Charest, broadcasters can use ListenLater to redistribute live content and expand revenue with digital advertising. “For listeners, we’re giving them the ability to replay live radio broadcasts and capture and share memorable radio content and experiences with others via social media,” he said.
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