Social TV analytics company Bluefin Labs provides a breakdown of social interaction amongst viewers during the London Olympics Opening Ceremony.
According to the report, 94.2 percent of all social TV comments during Friday night’s primetime slot were about the festivities. There were 5 million social media comments with 4.86 million on Twitter and 140,000 public Facebook comments.
The Olympics Opening Ceremony is now the #3 special event of all time in social TV, behind the 2012 Grammy Awards (13 million social media comments) and the 2012 BET Awards (8 million comments).
NBC’s primetime coverage of the Opening Ceremony was also a huge success, with a rating of 40.7 million, according to Nielsen, making it the most-watched kickoff in Summer Games history.
The program was the most popular on British television in 14 years. “The average audience was also the highest for any British telecast since 23.8 million viewed the soccer game that saw England fall to Argentina in the 1998 World Cup,” notes Variety.
These high numbers are impressive in a day and age when other, non-traditional viewing options are available. “NBC’s two-day primetime average of 35.6 million viewers is the best start to any Summer Olympics, more than two million more than Atlanta (33.3 million), and more than 6 million more viewers than Beijing (29.5 million),” explains the article.
Social TV analytics company Bluefin Labs provides a breakdown of social interaction amongst viewers during the London Olympics Opening Ceremony.
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