Low-Cost Early Window Digital Release Sparks Hope for Home Video

By emeadows
October 17, 2012

Twentieth Century Fox’s “Prometheus” is performing well for home video, “as the studio’s vigorous promotion of a lower-cost, purchase-only early window sparked a notable number of first-time digital buyers and previous renters to own the sci-fi thriller for $14.99,” reports Variety.
The three-week online presale of the film did not deter others from purchasing it in physical form. Sales of Blu-ray were still significant in its first days on the market.
“But the statistic Fox finds most encouraging — as should all studios amid the evaporating disc market — is the uptick in digital purchases by first-time downloaders and habitual renters, who would normally watch for roughly $5.99 per title,” notes the article.
“Data from Fox’s three largest providers shows that some 30 percent of ‘Prometheus’ download customers were either newbies (about 17 percent) or previous renters,” according to Variety.
“Prometheus” was made available via online retailers including iTunes, YouTube, Amazon and Google Play. Additionally, it was offered on gaming consoles and marks the first Fox title to be made available on UltraViolet.

No Comments Yet