Nokia’s Windows Phone strategy is having disastrous results where in the UK its market share has dropped from 23 percent in September 2010 to 4.6 percent in February 2012. A survey of major European markets confirms the lack of interest in Nokia’s Windows phone.
As “Nokia is Microsoft’s last gasp in mobile,” the results put into question whether Microsoft’s mobile strategy can succeed. Reportedly, Microsoft was disliked by the carrier community and this was not helped by its acquisition of Skype. “There is no coming back for Microsoft, not with or without Nokia,” comments Communities Dominate Brands — a blog of the book by the same title.
Moreover, the retail channel is not supporting Nokia’s Lumia (Windows Phone) sales, preferring to sell Android instead.
Ironically, Nokia has more attractive phones including the N9, N950 and the 808 PureView (award-winner at the recent Mobile World Congress). But these are all based on the outmoded Symbian OS.
“The Microsoft strategy for Nokia is a certain road to death,” suggests the post. “The Lumia smartphones will doom Nokia. The Windows Phone OS is never going to be the third ecosystem. The sooner the Nokia Board see the facts, and make the right decision, the sooner Nokia can start onto the road to recovery.”
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