Magnify Brings Premium Video Content to Publishers with AOL Deal
By Karla Robinson
September 24, 2012
September 24, 2012
- When Magnify.net launched in 2007, it offered “digital publishers the opportunity to offer their own video channels populated by video from the video aggregators, user-generated or not,” reports TechCrunch. Since then, it has faced economic hardships and competition from the likes of Brightcove, Ooyala and YouTube.
- “Many sites can’t afford their own studio, or to hire a video production and camera team,” explains the post. “Instead, Magnify gives them the opportunity to offer curated video experiences, along with providing them with the tech to upload and share videos, create playlists, offer commenting, reviewing, content controls, analytics, and monetization options.”
- Now the company has teamed up with AOL to take advantage of a library of almost 420,000 videos.
- “In the end solutions like Magnify are only valuable if they can help your site offer quality video that people actually want to watch,” suggests TechCrunch. Here’s where the AOL partnership is key, offering more diversified sources of video for Magnify, which currently powers more than 90,000 video channels for publishers and brands.
- “We’re always looking for new ways to gain additional exposure for our content and drive advertiser value, and this partnership helps us deliver on that mission,” explains AOL, “and we’re also big believers in the power of curation, which makes Magnify’s approach to online video a natural fit for us. We see this as an important step in the evolution of how publishers and audiences will engage with online video.”
- The amount of video uploaded to the Internet has increased exponentially in recent years. “Video curators, which have become critical to discovering, organizing, and contextualizing content, will play an increasingly important role,” the post states.
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