Fireside, a streaming platform co-founded by Mark Cuban and Falon Fatemi, has acquired Stremium, which it will use to leverage Fireside onto Amazon Fire TV, Roku and other connected smart TV devices. Fireside is a streaming app that offers members an opportunity to interact with the platform’s founding talent, including Jay Leno, Craig Kilborn, Melissa Rivers and “Entourage” creator Doug Ellin as they appear live on their Fireside networks or shows. Stremium is a cloud DVR and live TV platform that lets consumers link their live channel providers through a single portal.

To date, Fireside has only been available on the Internet using web browsers and for download in the App Store. Fireside is described by Variety as “an interactive Web3 platform that utilizes multiple monetization methods, including a membership model” geared toward “super fans.”

“This will immediately and substantially increase the reach of IP owners, creators and brands leveraging Fireside to build the studio, networks and streaming services of the future by providing greater accessibility to existing and new audiences,” Fatemi wrote in an investor letter reprinted in Variety, calling it an “industry-first, second-screen experience where the audience can use their phones to engage and interact in real-time while watching on their TVs.”

Imagine watching a live cooking show simultaneously on a TV and a phone, with the ability to “get invited to talk directly” to the chef and maybe even broadcast a shot of your work in progress, Fatemi explained.

The Stremium infrastructure “will also allow Fireside creators to seamlessly upload, publish, program, and distribute content while also supporting live content across mobile and TV platforms” Fatemi wrote investors, according to Variety.

“Fireside has acquired all of Stremium including its full team and intellectual property,” a spokesperson for the company confirmed to TechCrunch.

Launched in October 2021 “to help podcasters, musicians and other professional content producers create live shows with the ability to interact with the audience,” writes Reuters, Fireside drew comparisons to Clubhouse and Twitter Spaces.

“Shows on Fireside’s platform could be streamed live to its app, recorded, saved or even simulcast to other social networks,” says TechCrunch, adding that “the app additionally includes audience engagement tools and other features to aid creators with promotion, editing, measurement, distribution, monetization and audience growth, all of which are part of Fireside’s end-to-end content production experience. More recently, the company had been exploring Web3 technologies, including NFTs.”