Marketing: LG Asks Consumers to Take the 3D TV Challenge
By Rob Scott
August 24, 2011
August 24, 2011
- LG Electronics launched the next leg of its Cinema 3D “Take The 3D TV Challenge” campaign last week at New York’s Grand Central Station.
- New York City marked the first stop on a new tour (that will also include Chicago and Los Angeles) designed to educate consumers regarding the benefits of 3D LCD TVs and passive glasses.
- The campaign began earlier this year in Houston “where consumers allegedly overwhelmingly selected LG’s passive 3D glasses-based TVs when matched against similarly sized active-shutter 3D TVs from Samsung and Sony,” reports TWICE.
- “I think the most important thing we’re doing here is keeping the visibility up on 3D and step-up products in our industry,” said Jay Vandenbree, LG Electronics home entertainment sales and marketing senior VP. “Everything we’ve done has been to get consumers to talk about it, think about it, and to go find out about it. If we can get them to do that and see what their options are in the television business, they might make that choice to spend their discretionary income in our industry.”
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Forecasted estimates for global TV sales have been unofficially reduced by LG, Sony and Samsung. Can this type of campaign help turn things around?
Forecasted estimates for global TV sales have been unofficially reduced by LG, Sony and Samsung. Can this type of campaign help turn things around?
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