Alcatel-Lucent is showcasing a new app called the Fan Cam, developed through its ng Connect Program with member companies 4DK and AFP.
The idea is for a wireless provider like Verizon or AT&T to partner with location-based entertainment (sports, music, and more) to further engage fans by allowing them to share user-created material.
Fans use their phones to register as participants at live events, where they could then access content like instant replays, fan-uploaded photos and participate in real-time contests and receive special offers.
Spectators can live-stream an event or game from their seat and the compiled content can be marketed afterwards or shared with friends. It can also be analyzed by an editor during the event and shown on the big screens.
“They’re doing all this content sharing on things like Facebook. Why not engage them directly?” an Alcatel-Lucent rep explained.
Alcatel-Lucent is showcasing a new app called the Fan Cam, developed through its ng Connect Program with member companies 4DK and AFP.
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