For its upcoming Shark Week, Discovery Channel plans to allow third-party sources to post content via live-streaming app Meerkat. “Finbassador” educators, conservationists and marine experts are scheduled to post clips on SharkWeek.com to complement the content being broadcast on the network. The Meerkat content is not expected to appear as part of the television broadcasts. “There’s a stream planned around a live shark feeding from the National Aquarium in Baltimore,” reports USA Today. “And Discovery plans to stream various parties and promotional events leading into Shark Week, which officially commences on air July 5.” According to Discovery, no money exchanged hands to launch the collaboration.