Top broadcasters including NBC and Fox are jumping into the wireless world with the soon-expected launch of Dyle.
“Dyle is a service run by Mobile Content Venture, a consortium of broadcasters that are building a network to deliver local and live TV channels to mobile devices,” explains CNET.
Mobile Content Venture (MCV) has agreements with various companies including ABC, CBS, Samsung, LG, Belkin and others.
Using the app on a new phone or in conjunction with a dongle for tablets, users can tune in to live sports, breaking news and other live programming over broadcasting airwaves without overtaxing the cellular network.
“The wireless industry, MCV argues, can benefit from a second network that runs parallel to the cellular one,” notes the article. “Consumers who watch television through Dyle don’t consume data from their plans, an increasingly big concern with more restrictions on data use. In its own way, MCV believes it can alleviate the growing traffic congestion on the mobile highways.”
While CNET writer Roger Cheng expresses skepticism about demand — “history has shown that consumers haven’t exactly clamored for live TV on their mobile devices” — a new study from Research Now (commissioned by Dyle) may suggest otherwise.
“The 510-person survey found that 61 percent of consumers would be somewhat or very likely to switch cell phone providers to get access to mobile TV. Even more — 68 percent — said they would watch more live TV if it were available on their mobile device. The study found that consumers wanted to get their local news and weather from mobile TV even if the content is readily available online,” reports CNET.
The project does, however, face a dilemma: without critical mass, big manufacturers and mobile carriers won’t join up, but Dyle may struggle to gain traction without their support.
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